On March 16, 1911, the Vacuum Oil Company (a precursor to Mobil) registered the Pegasus flying-horse logo in South Africa. The emblem would become one of the most recognized symbols in the petroleum industry worldwide, appearing on gasoline stations and lubricants for decades.
At the time, Vacuum Oil was producing millions of gallons of lubricants and gasoline annually, and the Pegasus logo helped the brand stand out in a growing global market. By the mid-20th century, Mobil's Pegasus appeared in over 50 countries, showing how a strong visual brand could reinforce industrial identity.
